| Organisation | Neemrana Hotels Pvt Ltd |
| Name
of the Representative | Mr. Kulbushan Bhatt |
| Designation | Head – Marketing & Reservations |
|
Brief Company Profile | The 15th century Neemrana Fort-Palace, spread across 6 acres and built at 11 levels, gives this heritage chain its name. The restoration of Neemrana Fort Palace began in 1986, and it is perhaps The first example in India of taking on The challenge of taking on an utter ruin from its crumbling facades and foundations and turning them around into mainstream revenue earners in tourism.
In 1991, Neemrana opened its door to guests with only 12 rooms. In 1997, it was the first Indian hotel to be chosen by the prestigious Small Luxury Hotels of the World and it was its only member in India for 3 years.
Twenty two years since Neemrana took upon itself the business of recycling India’s architectural ruins and turning them into pleasurable heritage experiences – it runs 20 heritage properties in 15 destination and many more are on the anvil. Neemrana Hotels remain the foremost example of how we can pick architectural treasures from the national dustbin and put value to them. |
| Main
Services | Heritage Hotels |
| Annual Turnover(US $) | 20 Cr. |
| Business Interests/
Purpose of the Visit | Neemrana has become synonymous with restoration for re-use. This example of turning a ‘liability to viability’ is now called ‘Neemranification’ in architecture and has inspired several others to attempt similar ventures. Restoration of old buildings also keeps alive the use of traditional materials and building skills. If the living culture of India continues to keep its traditions alive – it can only be a matter of great pride, since all the other ancient civilizations – the Greek, Roman, Egyptian, Chinese – have broken with their great pasts.
Neemrana properties offer an exposure to the historic past of a region, an authentic tourism for those who are less of a tourist and more of a discerning traveller. We believe that our guests shouldn’t just be superficial tourists in India. They should return as informed travellers. |
